Why connect your Google Ads and MC accounts?
On top of the CSS advantage, PriceRadar gives you access to powerful analytics tools including campaign segmentation, search term analysis, and product-level performance insights. All designed to help you make smarter decisions with your ad spend.
Before you start
Make sure you have the following ready:
A Google Merchant Center account with active product listings
Admin access to both your Merchant Center and Google Ads accounts
A Google Ads account linked to your Merchant Center
Step 1: Add PriceRadar to your Merchant Center
If your Merchant Center CSS switch is already completed, you can skip this step. You can verify this by clicking the Check connection button on the Merchant Center integration card in your PriceRadar dashboard.
First, you need to grant PriceRadar read-only access to your Google Merchant Center:
Log in to Google Merchant Center and go to Settings > Access and services
Click the Add person button under the People section
Enter the following service account email address:
priceradar-partner@csscomplete.iam.gserviceaccount.com
Click Next and confirm
Since this is a service account, Google Merchant Center will recognize it automatically and add it right away. No separate invitation or acceptance step is needed.
Step 2: Add PriceRadar to your Google Ads account
Otherwise, grant the same service account read-only access to your Google Ads account:
Log in to Google Ads and go to Admin > Access and security
Click the + button to add a new user
Enter the same service account email address:
priceradar-partner@csscomplete.iam.gserviceaccount.com
Set the access level to Read only
Click Send invitation
Just like with Merchant Center, Google Ads recognizes the service account and grants access immediately.
What happens after connecting?
Once both accounts are connected, PriceRadar takes care of everything automatically:
Sync your product data from Merchant Center for analytics
Import campaign performance from Google Ads every 6 hours for reporting and optimization insights
Enable advanced analytics like the Labelizer for campaign segmentation, search term analysis, and wasted spend detection
There is nothing else you need to configure. PriceRadar detects your accounts and handles the rest.
Frequently asked questions
Is my data safe?
Yes. PriceRadar only has read-only access to both your Merchant Center and Google Ads accounts. We never modify your product listings, campaign settings, or bids.
How long does the CSS switch take?
The CSS switch typically takes effect within 24 hours after your accounts are connected. You will notice the change in your Google Ads interface where the CSS partner name updates to PriceRadar.
Can I disconnect at any time?
Absolutely. You can remove PriceRadar access from both your Merchant Center and Google Ads accounts at any time by removing the service account email. Your Shopping ads will automatically revert to Google CSS.
Do I need to change my bidding strategy?
No changes are required. Your existing bidding strategies, whether Manual CPC, Target ROAS, or Performance Max, will continue to work as before. The only difference is that your full bid now participates in auctions.
